Field Marketing Director

Company: Aramark
Location: Washington
Posted on: November 13, 2024

Job Description:

As a Field Marketing Director for Aramark SeniorLIFE+, you will plan, manage, and guide weekly, monthly, and seasonal marketing initiatives in collaboration with the LOB Marketing and Communications team, alongside client community marketing leaders based on programmatic and community targets. Through strategic agility, this position will possess the ability to be the system marketing strategist and advisor to the Vice President of Operations and Regional Director of Operations, with ongoing focus in business analysis with the skill to track, analyze, and present results from marketing program implementation, and manage multiple projects and tasks at one time resulting in a need for strong time management and multi-tasking skills. The Field Marketing Director will exhibit an excellent ability to speak to multiple levels within the system, representing a 'big-picture', business-oriented view of development. Maintaining the ability to get in, assess the situation, identify key players, set an action plan, and deliver will be a daily expectation. Being results-oriented and possessing analytical skills with the ability to think strategically about the business are essential; this position will be accountable for supporting the achievement of the account's operational goals through collaboration with the operations team(s). This is a remote position that requires travel up to 65% of the time.COMPENSATION: The salary range for this position is $80,000.00 to $85,000.00. Additional compensation may include a bonus or commission. This is Aramark's good faith and reasonable estimate of the range of compensation for this position as of the time of posting.If hired, employee will be in an "at-will position" and Aramark reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time AND FOR ANY REASON, including, BUT NOT LIMITED TO for reasons related to individual performance, Aramark or individual department/team performance, and market factors.BENEFITS: Aramark offers a wide array of comprehensive benefit programs and services including medical, dental, vision, and work/life resources to our benefits-eligible salaried Aramark employees. Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage. Salaried eligible benefits may vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works.Job Responsibilities

• Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis.
• Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction.
• Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request for Proposal (RFP) responses, sales presentations, and Client Business Reviews (CBRs).
• Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing.
• Build Relationships with clients, organization department heads, and subgroups/community groups.At Aramark, developing new skills and doing what it takes to get the job done makes a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.Qualifications
• Requires B.A. and/or MBA, with 7+ years marketing experience.
• Requires at least 2 years of product, marketing, and/or merchandising experience.
• Requires people management experience for at least 1-2 direct reports.
• A proven ability to increase sales and measure the impact/return on investment on implementation of programs.
• A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically.
• Must have excellent interpersonal skills including presentation, public speaking, and client interaction skills.
• Must be able to efficiently utilize social media and MS Office Suite products to accomplish work tasks (Outlook, Word, Excel, and PowerPoint).
• Preferred knowledge of Adobe Acrobat Pro and Adobe Suite products.
• Valid driver's license and vehicle.This role may have physical demands including, but not limited to, lifting, bending, pushing, pulling, and/or extended walking and standing. This role may also require uniforms and/or usage of Personal Protective Equipment (PPE).About AramarkOur Mission: Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status, or other characteristics protected by applicable law.The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at or connect with us on Facebook, Instagram, and Twitter.
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Keywords: Aramark, Severn , Field Marketing Director, Advertising , Washington, Maryland