Senior Manager, Network Communications

Company: United Way Worldwide
Location: Alexandria
Posted on: November 19, 2024

Job Description:

POSITION SUMMARY:(Hybrid, 3 days in office - Alexandria, VA)Marketing and Communications (Marcoms) professional within United Way Worldwide's (UWW) Communication team, playing a vital role in optimizing and managing communication channels to effectively disseminate key organizational initiatives, share resources, gather insights, and amplify impactful stories across the global United Way network ("the network"). Responsibilities include the ideation, creation, and ongoing development of communication architecture, coupled with data analytics to measure performance and ensure effective stakeholder engagement.Work collaboratively across the Marketing and Communications department and other internal teams to lead, support, and/or execute communication plans and develop and disseminate key communications, resources, assets, and toolkits to the network through the appropriate communications channels such as United Way's intranet, segmented email campaigns, and weekly network newsletter. Identify stories and resources that will drive awareness of and support for UWW's vision, services and impact from local United Ways.Foster relationships with UWW and network stakeholders to deliver communications strategies that articulate United Way's core values/vision and strengthen connections with core audiences. Actively contribute to content creation around organizational initiatives, owning and executing short- and long-term content strategies. This position requires a communications professional who is as comfortable thinking in the big picture as executing detailed communications plans.KEY RESPONSIBILITIES/ESSENTIAL DUTIES:An individual must be able to perform each essential duty listed below at an excellent level:

• Optimize UWW Network communication channels: Enhance channels including United Way's global intranet site, United Way's weekly network newsletter, and other network email communications to effectively disseminate organizational initiatives and resources to the network and elevate stories of impact. Serve as primary manager and team subject matter expert for UWW's email marketing platform, and support efforts to tailor messaging for segmented network audiences, ensuring alignment with organizational goals and objectives and enhancing the impact of our communication efforts. Provide support for Marcoms team by creating and updating content on UWW digital channels including the network intranet site.
• Communications planning and project management: Lead and support project management for communications plans advancing key organizational objectives, supporting network relationships, initiatives, and partnerships.
• Brand stewardship: Drive adoption of UWW marketing and communications assets across the network, ensuring consistency and effectiveness. Proactively look for and develop new opportunities to support and strengthen the United Way brand.
• Writing and editing: Articulate United Way's story, narrative, messaging, and value proposition to network audiences through drafting and/or editing marketing and communications materials such as newsletters, direct emails, intranet and website content, toolkits, fact sheets, social media content, success stories, PowerPoint presentations, and other tools as needed.
• Relationship building: Foster strong professional relationships with colleagues within the network and UWW and partner to ensure alignment with the organization's communications strategies and messages.
• Additional responsibilities: Perform other duties as assigned, contributing flexibly to the team's overall objectives and initiatives.EDUCATION/REQUIREMENTS:Minimum requirements include:
  • Bachelor's degree
  • At least seven years of prior relevant work experience including project management
  • Demonstrated excellence in writing and email marketing
  • Proven experience creating and executing strategic communications plans including establishing measures of success
  • Ability to manage and optimize digital communication platforms (e.g. intranet, newsletters, websites)
  • Strong proficiency in HubSpot or other marketing platforms with expertise in segmentation, user journey mapping, and tracking of campaign performance.
  • Familiarity with Salesforce or similar CRM platform.
  • Solution-oriented, strategic thinker and communicator
  • Relationship builder and collaborator
  • Results-oriented, project manager with a strong attention to detail
  • Strong cultural competencies and ability to effectively communicate to a diverse, global audience
  • Experience creating and/or contributing to an organization's core messaging collateral (e.g. one-page overview, etc.)
  • Nonprofit experience a plus
  • International experience a plusThis job description describes the general nature and level of work performed by employees assigned to this position. It should not be construed as an exhaustive list of all required duties, responsibilities and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job.SALARY STATEMENTThe budgeted lifespan salary range for this position is currently $90,000 to $100,000 per year. Salary is determined by several factors including applicant's knowledge, skills, experience, position, equity, and market.ABOUT UNITED WAY WORLDWIDEUnited Way Worldwide seeks diverse, qualified professionals who want to make a difference in the world. If you are passionate about your work and desire to help others achieve enhanced education, income, and health, United Way Worldwide is the place for you.United Way Worldwide is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, creed, disability, veteran status, marital status, age, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, genetic information, and other legally protected characteristics, in accordance with applicable laws. The EEO is the Law poster is available . If you need a reasonable accommodation because of a disability for any part of the employment process, please e-mail or call 703-683-7874 and provide the nature of your request and your contact information.We are a charter member of Employers of National Service and encourage AmeriCorps, Peace Corps, and other national service alumni to apply.United Way Worldwide is located in Old Town Alexandria, VA. We offer competitive salary and excellent benefits including: health, dental, life, short-term and long-term disability, employee assistance program, 403(b) plan, tuition assistance, paid time off, family sick leave, medical appointment leave, parental/adoption leave, dress for your day, free parking, onsite gym, monthly volunteering opportunities, and more. Most benefits begin on the first day of the month following your start date.UNITED WAY WORLDWIDE'S DIVERSITY, EQUITY & INCLUSION STATEMENT OF PRINCIPLEWe take the broadest possible view of diversity.We value the visible and invisible qualities that make you who you are.We welcome that every person brings a unique perspective and experience to advance our mission and progress our fight for the health, education, and financial stability of every person in every community.We believe that each United Way community member, donor, volunteer, advocate, and employee must have equal access to solving community problems.We strive to include diversity, equity, and inclusion practices at the center of our daily work.We commit to using these practices for our business and our communities.Join us in embracing diversity, equity and inclusion for every person in every community.
    #J-18808-Ljbffr

Keywords: United Way Worldwide, Severn , Senior Manager, Network Communications, Executive , Alexandria, Maryland